Always has released this commercial, filmed by documentarian Lauren Greenfield, in an effort to empower girls. It draws attention to the change in meaning boys and girls alike experience of the phrase “like a girl” from the time they are children until the time they hit puberty, and the profoundly negative effect this change can have on girls’ self esteem. You can follow #LikeAGirl on Twitter for more on this campaign, and to participate in it. [via Petflow]